Project Information
Client Overview
PLIX, a well-known brand in the health and wellness sector, transforms how consumers see nutrition. They procure quality components from natural and plant-based sources to ensure the efficacy and delectability of their goods. PLIX’s purpose includes dispelling the myth that wellness is not only about boring diets and tasteless pills and instead focuses on making healthy living more fun. They wish to encourage people to “Take Care, Have Fun” by incorporating clean, plant-based superfoods into their daily lives seamlessly.
The client was dealing with the issues listed below:
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Low Engagement: One of the main issues with email marketing was low engagement. Users were not actively engaging with the information, even after promotional mailers were sent to the audience. It was more difficult for them to generate revenue and conversions due to low engagement rates.
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Ineffective Mailer Templates: The audience was not interested in engaging with the pre-existing mailer templates. The recipients became disengaged from the information due to the uneven content-to-graphic ratio.
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Limited Mailer Frequency: Due to the limited frequency of mailers, PLIX was unable to maintain consistency in its audience's inbox and reinforce its brand message.
To address the engagement issue, Kensio suggested two key solutions:
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Updating Mailer Templates: The templates were updated with less content, and engaging graphic images, to improve user engagement. The visually appealing graphic designs were able to capture the audience's attention.
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Increasing Mailer Frequency: PLIX increased the frequency of sending promotional mailers to ensure a more consistent presence in their audience's inbox.
The execution phase involved the following actions:
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Mailer Template Update: Mailer templates were redesigned focusing on visual appeal and user engagement. The new templates featured concise content, captivating imagery, and a seamless flow of information.
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Increased Campaign Frequency: PLIX updated their mail campaign frequency, from 2-3 campaigns per month to delivering eight unique campaigns per month.
Results of the Campaign
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Increase Campaign Frequency: We increased campaign frequency from 2-3 campaigns to 8 campaigns per month to ensure consistent presence in user's inboxes.
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Domain Reputation: Noticeable improvement in domain reputation due to the enhanced engagement metrics, indicating a positive response from the audience.
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Open Rate (OR): Open rates improved by 5-6%, signifying a positive sign from the recipients in opening and engaging with the email content.
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Click-Through Rate (CTR): A noticeable boost of 1-2%, indicating improved user interaction and interest in the promotional offers.
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Revenue Increase: Due to the collective efforts and improvements led to a notable increase in PLIX revenue over a period of time.
Engagement:
The implementation of updated mailer templates and increased campaign frequency significantly improved user engagement. The improvement was clearly evident in higher open rates, click-through rates, and overall interaction with the email content. With a significant increase in the campaign frequency, the average open rates increased from 15% to 40%. The overall engagement rate improved close to 20-25% during the email campaign.
The client availed the following services mentioned below:
Conclusion:
The collaboration with Kensio proved to be a boon for PLIX, helping it to overcome the challenges faced in its email marketing strategy. Kensio implemented strategic solutions to revitalize PLIX’s approach and improve campaign results by identifying the critical issues of low engagement and limited campaign frequency.
The transformative power of strategic collaboration with Kenscio was beneficial for PLIX, as they improved campaign metrics. The innovative approach and dedicated support have shown exceptional results that how businesses can achieve remarkable results and inspire positive change in their industry.