Project Information
NoBroker
Real Estate
Low Deliverability, Inbox Placement and Open rate
Reputation redemption, content optimization, list hygiene, and real-time analytics
Delighted
Campaign's success with optimal inbox placement and a remarkable 60% increase in open rates
Client Overview
NoBroker is a leading and reputed platform that directly connects property buyers, sellers, and tenants by eliminating the need for intermediaries. Its innovative approach has transformed the traditional real estate sector, making it transparent for its customers.
NoBroker’s primary goal is to provide a seamless, hassle-free experience for individuals seeking to buy, sell, or rent properties. By leveraging technology, NoBroker has minimized the challenges and continues to set new standards in the real estate sector by maintaining flexibility and accessibility for property seekers.
Challenges Faced
The clients were facing the following challenges in the email marketing campaigns as mentioned below:-
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Low Deliverability and Inbox Placement: Emails were landing in spam folders due to poor deliverability and inbox placement.
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Reduced Open Rates: Subject lines with unappealing titles, and spam words affected open rates.
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Improve the User Experience: Ensuring a seamless and engaging user was a significant challenge for the client.
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Scale up the email sending: Clients wanted to maintain the domain reputation and engagement metrics by increasing the volume of emails to 1 million per day per domain.
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Lack of pre-headers and subtexts: There was a lack of readability of text, preheaders/subtext for the clients.
Objective of the Campaign
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Improve the inbox placement to 90% and email deliverability
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Noticeable improvement in the CTR and open rates
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Establish effective communication between the brand and the customers
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Engage a broader audience to promote and cross-sell services
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Improve the overall experience to enhance email communication
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Enhance brand-customer affinity through seamless interactions
Solutions Offered to the Client
Kenscio conducted a comprehensive email deliverability audit to identify underlying issues and suggested the following solutions for the client.
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Improve the Email Deliverability: Kenscio leveraged the best-in-class email deliverability intelligence to redeem the client's IP and domain reputation.
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Content Optimization and A/B Testing: Rigorous A/B testing was conducted to enhance content optimization and avoid spam triggers.
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List Hygiene: Automated list cleaning processes ensured mail lists remained up-to-date, reducing bounce rates and spam complaints.
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Real-Time Analytics: Kenscio provided and optimized the email campaign with real-time analytics to help clients make data-driven decisions and optimize their strategies.
Outcomes of the Campaign
There was a significant improvement in the mail marketing campaigns:
The collaboration between NoBroker and Kenscio yielded substantial improvements in email marketing effectiveness:
Conclusion
Through a strategic collaboration with Kenscio, NoBroker overcame email marketing challenges and achieved remarkable results in a limited time frame. By focusing on deliverability, engagement, and user experience, NoBroker strengthened its brand-customer relationships.
NoBroker has set a new benchmark for excellence in the real estate sector. As NoBroker continues to pioneer change and redefine industry standards, it serves as a testament to the transformative potential of strategic collaborations and forward-thinking initiatives.