Project Information
SonyLIV
Entertainment
Low campaign performance, ineffective targeting impacting lead conversions.
Kenscio enhanced audience segmentation, A/B testing, and content optimization.
Satisfied!!!
Maximizing Email Campaign Effectiveness through Strategic Optimization and Segmentation
The Challenges
With a large and diverse customer base, the client heavily depended on email to communicate with them. Whether reaching out to new customers or striking a new deal with existing ones, the client aimed to promote offers, foster brand loyalty, grow their subscriber base, and retain their current users.
Clients have encountered the following challenges:
The clients were looking forward to deploying the mailers based on the city and different geographical locations. Throughout the campaign, promotional mailers were being received, impacting the campaign’s overall effectiveness, particularly in terms of the open rate and click-through rate. Consequently, this had an impact on the conversion of leads.
Kenscio Offered the following solutions for the clients:
-
To enhance the performance of your email campaigns, you can utilize the Inbox Tracker tool to monitor and analyze the effectiveness of subject lines and keywords.
-
To ensure accurate inbox placement, it is essential to create active audience segments based on the recency of subscriptions. These segments can then be further divided into logical groups. A/B testing of subject lines and content can also be conducted as part of this process.
Results:
The objectives of the campaigns were successfully achieved, resulting in positive outcomes. The client expressed satisfaction with the campaign’s effectiveness in meeting critical goals.
Success Metrics
Traction of the Campaign
Conclusion:
The collaboration between the client and Kenscio exemplifies the power of strategic email marketing in overcoming challenges and achieving significant business objectives. The partnership has paved the way for continued success and growth in effectively communicating with its customer base by prioritizing customer segmentation, content optimization, and monitoring.