Project Information
Apollo 24|7
Omnichannel Digital Healthcare
Low Open Rates and Engagment
Email segmentation, A/B testing, and real-time monitoring
Satisfied!!!
Boosting Email Campaign Success for Apollo 24|7 with Strategic Segmentation and Monitoring
The Challenges
Challenges arise when it comes to successfully delivering emails to customers’ INBOX and achieving high open rates. These challenges can be attributed to various factors, such as a lack of catchy subject lines, the use of spam words, and problems with readability.
Clients have encountered the following challenges:
The clients were finding it difficult to establish communication between the client and the brand. The client wanted to improve the brand-customer affinity with effective email campaigns.
Kenscio Offered the following Solution for an Effective Campaign:
-
Ensuring that mailers were delivered to both the Inbox and Primary tab was a priority during the initial warm-up phase.
-
To achieve this, we created active audience segments and further divided them into logical groups. We conducted A/B testing on subject lines and content to ensure accurate placement in the inbox.
-
We continuously monitored and updated the client as necessary in order to provide a superior customer service experience.
-
The focus on real-time monitoring and adjustments was aimed at enhancing the overall customer service experience.
-
Email Warm-up and subject lines testing
Campaign Metrics
Conclusion:
Through strategic segmentation, Kenscio successfully addressed Apollo 24|7’s challenges of low open rates and readability issues in email campaigns by achieving 100% email deliverability and a notable open rate of 34%. Kenscio’s tailored approach ensured client satisfaction and improved campaign performance for Apollo 24|7 in the omnichannel digital healthcare space.