6 Steps to the Perfect Drip Campaign
Building email lists from scratch is like bringing a child to the world and taking care of it. But, it’s worth the time! Businesses working with email lists tend to head towards drip campaigns. When it comes to drip campaigns, it’s all about automated sales outreach. Your business must go ahead and compose a series of emails that can be automated based on user preferences.
An email drip campaign can be called an automated sales outreach. The process of a drip campaign mostly circle around composing a series of emails which can be sent automatically to customers. This way, you get comfortable with data segmentation alongside communicating with your customers!
A Drip Campaign can be for Anything:
Whether you’d like to nurture customers, convert newsletter subscribers into actual customers or deliver industrial updates to relevant users, your drip campaign can achieve any goal if planned well.
Be limitless with this full-proof 6-step process for the perfect drip campaign with your drip campaigns.
Step 1. Pick a good campaign software: To run a successful drip campaign, you first need to pick good campaign software. This tool will allow you to plan, schedule, and target segmented audiences.
It will be a plus if your drip campaign software integrates with your CRM seamlessly, offers real-time email performance metrics, and more. An excellent drip campaign comes with flexibility in updating campaigns, user-friendly tools, and more.
- Here’s how you can pick a good campaign software:
- Your campaign software should be user-friendly
- Deliver flexibility amid drip campaigns
- Provide personalization processes like segmentation and more
Step 2. Identify drip campaign goals: Are you looking to re-engage your dormant customers or indulge in cross-selling? The objective of your drip campaign will determine the roadmap you take to achieve it. Ask yourself which goals are most aligned with your dreams:
- Promote new product/service
- Build brand awareness
- Boost engagement
- Gain insights into customer feedback
- Generate ROI
- Get regular customers
Once you identify your drip campaign goals, think through data segmentation (the next step)
Step 3. Build user flow for drip campaign: To ensure the right people are receiving your messages at the right time to segment your data. Here are top questions you must ask while building on the user flow for your drip campaign:
- How can a user reach your drip campaign?
- What can be users’ pain points?
- How do you grab these users’ attention?
- Why would users delete an email from your drive?
- What’s going to happen when a user reads drip emails?
Your team must answer the questions to know who you will target, on what basis you will segment your audience as to how to obtain optimum value from this campaign.
Step 4. Determine how users reach the campaign: It’s alright to send more emails than you probably should. Customers like communication- they like hearing about the right things at their preferred time! With this concept in mind, it’s safe to schedule weekly emails.
Drip campaign for B2B vs. B2C businesses
- B2B companies ideally roll our weekly communications
- B2C companies can enjoy email marketing abs send more than just weekly mailers
A drip campaign can go from four to eleven emails which can be sent four to seven to fourteen days apart. Decide what works best for your business and implement it.
Step 5. Create content: A good drip campaign comes with quality content and personalization. Drip campaigns are not mindless and contribute towards sending emails to segmented campaigns.
For instance, you know a drip campaign that gives access to case studies about successful American businesses. Users who download it go into your drip email list, customized for users interested in American companies.
Fresh content associated with the prior content, which user openness will boost brand credibility and communication.
Step 6. Determine when to take users out of the campaign: Nobody wants to have bad experiences with businesses. For instance, if a user wishes to schedule a strategic business call on Monday and get an email on Wednesday for a reschedule, it’s the worst thing ever.
Drip campaigns need a trigger that allows them to unenroll a user the moment they click on the goal you’ve been waiting to accomplish. This is precisely how you will know when to take users out of the campaign.
Ensure Each Drip Email is in Perfect Shape
With a curated step-by-step process for the perfect drip campaign, your business can now plan a good drip campaign, boosting brand engagement, conversion rates, and more. Consistency in email communication delivers value and encourages purchasing decisions.
Talk to our team for effortless, exponential business outcomes for the best email campaigns.
