Ed-Tech

The Challenges:

Scaler Academy relies on email marketing to establish communication with professionals and encourage them to enroll in various professional courses. The challenge was to ensure primary tab placement for emails throughout the campaigns. 

Clients have encountered the following challenges:

The clients were looking forward to deploying the mailers to attract and engage the target 

audience to encourage them to enroll in professional courses for skill enhancement. During the campaign, the mailers were landing in promotions, affecting the campaign’s overall performance, specifically the open rate and click-through rate. As a result, it affected the lead conversions.

Kenscio Offered the following solutions for the clients: 

• To guarantee that emails were delivered to both the Inbox and Primary tab at the start of the warm-up phase.
• We formed engaged audience segments, divided them into logical groups, and performed A/B tests on subject lines and content to ensure precise placement in the inbox.
• Regularly monitoring and updating the client was done as necessary, resulting in improved customer service experience.
• The focus is on real-time monitoring and making necessary adjustments to enhance the overall customer service experience.

Results:

The campaigns produced the desired outcomes and achieved positive results. The client expressed satisfaction with the campaign’s success in accomplishing significant objectives.

Success Metrics:

• We improved the inbox deliverability to 98%
• Email Volumes increased to 13 million+ 
• Improved the CTR by 3%

Consistent Performance

• Inbox Deliverability – 95%
• Deliverability rate compared to competitors – 37%   
• Improved the Email Open rates up to 50%
• Email Open rate Compared to Competitors 15%
• Reduce the spam and bounce rate to 0%
• Improved the Click through Rate by 3%

Conclusion:

Kenscio successfully addressed the challenge of email deliverability, particularly ensuring primary tab placement for their campaigns. By implementing strategic solutions such as segmenting engaged audiences, conducting A/B tests, and closely monitoring campaign performance, Kenscio significantly improved Scaler’s email marketing outcomes.