Employee Advocacy Platform Socxo Success Stories
The Challenge
SOCXO is a modern enterprise social platform that actively engages employees and associates of an organization. It harnesses the power of its social reach to boost brand awareness, help recruit employees and generate organic leads.
Brand advocacy is a new concept; positioning it digitally to create global awareness was challenging. As a result, SOCXO approached Kenscio to create a digital presence and popularity through digital marketing.
Strategy for the Campaign
Enterprise Social Platform is a recently developed concept to engage employees and associates actively. Hence, our core strategy revolved around harnessing the power of social media through various channels such as Facebook, Twitter, Instagram, LinkedIn & Pinterest.
Website Design
Campaigns for the Social Media
From building their social media strategy to influencer marketing through guest blogging; running a contest, we collaborated with SOCXO to systematically and organically create their digital brand.
SOCXO experienced astounding growth across all social media channels. In addition, essential sales leads were generated through the marketing strategy.
Influencers Outreach
* SOCXO was introduced to technology & marketing bloggers and influencers to create awareness regarding employee advocacy.
* This amplified the organic reach and got SOCXO the brand identity and recognition. In addition, over 69 bloggers were contacted to write numerous blog posts and promote the brand on their personal feeds.
* Social Media Contests
* With time 13 Reasons Why, a popular Netflix series, was released. We leveraged its popularity through a social media campaign with the hashtag #13ReasonsWhy.
* Other trending events accompanied the campaign to attract more audiences. As a result, it has attracted appreciable organic reach throughout the campaign.
Digital Marketing Outcome
In just over 2 months of the campaign, we achieved the following:
- Sales Leads – 106
- Page Views – 12K Plus
- Sessions – 6K Plus
- Bloggers – 69 Bloggers