Nothing is permanent except change.
– Heraclitus (Greek Philosopher)
People change and so do their interests, habits, hobbies etc. Hence, it’s safe to assume that your email subscribers will change. The question is whether you can adapt to this change.
Acknowledging this change doesn’t require you to revamp your email strategy every time your subscribers profile changes, instead it requires your email program to be flexible enough to let them choose what is right for them.
Research shows that subscribers (customers) will choose to maintain a deeper and long lasting relationship with you, when they are given the power of choice.
Furthermore, enabling subscribers to make choices makes them feel that they are in control and that they have the ability to dictate what and when they wish to hear from you. This increases the likelihood that they’ll look forward to your email messages and increases the chances that they’ll respond.
This is the power of preferences.
What are Preferences?
Preferences are what that differentiates your subscribers. These are information about your subscribers that allow you to tailor your communication to suit their needs. For example, some might eagerly look forward to a daily promotional mailer, where as other might find these annoying. Similarly, you may have various product or service to offer and your subscribers will prefer some over others.
What is an Email Preference Center?
An Email Preference Center allows your recipients to easily change their subscription details. This might include content type, frequency, interests in various offerings, ability to opt down or opt out etc.
Preference Center gives you a means to know more about your subscribers. In addition to the basic information that is captured at the time of sign up, your preference center enables you to collect important information that will help improve and nurture your relationship with your subscribers.
Furthermore, marketers who use preference centers are more successful at retaining un-subscribers than the ones who don’t…
Get in touch to obtain your copy of the complete whitepaper on Email Preference Center or speak to one of our consultants today to see how you can improve your email marketing programs with the power of Preference Center.