As we can clearly see that, there is an obvious spike in the search for “Holi” across India. So the first question is that are you putting Holi in your subject lines, if not you could- attracts more clicks and opens in this week.
The next thing is that who all it will work for?
The top spike is seen in Bihar Jamshedpur and Patna
Rajasthan-Jaipur and Udaipur come second
Gurgaon shows a great volume of searches
Gurgaon comes third and follows the rest of the northern states like Delhi, UP, Punjab, and States like Gujarat, Assam, Madhya Pradesh. Surprisingly the other states did not seem to have much traction about the festival- well none of them are actively looking for the things that they would want to do or, looking at things related to Holi. There could be multiple reasons for it- this time Holi is coming on a weekday being one of it, or, it comes right in the middle of the exam season for them.
Well beside all the factors and after analyzing the results with last year people are eagerly waiting for Holi messages in their mail boxes and Facebook walls. However, this year as there are more smart marketers the empowered consumer is looking beyond elementary propositioning- So dont just write Holi Celebrations or, XY% off on Holi or, any such vague lines. Discuss it with your Client Success Manager or , just tell them what you want to sell or, what inventory is in excess this season .
For other marketers who are serious about their business but yet not with us- There is no excuse for missing an opportunity or, a bad job.
Things to consider:
- What is a number of audience that fall in the category of states mentioned above?
- Are they male or, female?
- What are the cultural factors that affect their decisions?
- What do you want them to feel reading you subject line?
- And last but the most importantly why your Holi message?