Other than solving world hunger or eradicating AIDS, if you are an online marketer, at some point of time you must have killed your brain cells over the deliverability of your email communication or pondered upon all that you could do to boost customer engagement.

Though we have covered deliverability and engagement as separate topics in several of our articles and whitepapers, in this article we’d like to explore how you could kill two birds (deliverability and engagement problems) with one stone (read on!).

Fundamentally, deliverability and engagement are intertwined. One cannot have good deliverability with poor engagement rates, and if deliverability is poor, you certainly cannot expect first-class engagement. It’s a cruel vicious circle.

Presuming you do everything by the book (have the right infrastructure, best practices in place, do not spam, etc), you could then initiate a CSAT survey program. Why? Because surveys are interactive in nature and require your customers to share their perceptions and opinions (something all customers love!). Hence, as a general rule CSAT surveys have the potential to obtain extremely high responses, some of our clients have obtained as much as over 40% open rates and easily a 60% of CTR (clicks over opens).

These surveys not only boost your engagement, make your email marketing interactive (like it should be) but also give a boost to your sender reputation (the score ISPs assign to you; the marketer). So just one program can:

1. Find out what your customers think of you, your products / services, and share their feedback

2. Give you bonus points in the books of your customers for caring to ask for their opinion

3. Empower you with knowledge that when used wisely can help improve customer retention and long term profitability of your company

4. Get you thumbs up from ISPs

If you think that all this is good, but you might not be able to manage it, think again. Email is the most flexible and powerful channel to manage such automations and Kenscio can get you started and setup in no time. It is possible to:

- Automate the survey campaign

- Automatically exclude customers who have completed the survey

- Only target a segment of customers who have actually bought something from you

- Dynamically populate survey questions based on customer demographics, behaviour or purchase history

Whether you are into e-commerce, publishing, travel, finance, real estate or any other industry for that matter; if you serve customers, you should identify customer perceptions about you. This could be in form of Customer Feedback, Product Review, Service Quality, Event Surveys etc.

Every time you send an email survey, you initiate another opportunity to engage with your customers. Surveys built within an email message have better chances of getting a response, and the more responses you get the better will be your sender reputation with ISPs

So what are you waiting for? Get in touch to kick start your survey campaign.

A Little boy went to a telephone booth which was at the cash counter of a store and dialed a number. The store-owner observed and listened to the conversation:

Boy: “Lady, can you give me the job of cutting your lawn?”

Woman: (at the other end of the phone line) “I already have someone to cut my lawn.”

Boy: “Lady, I will cut your lawn for half the price than the person who cuts your lawn now.”

Woman: “I’m very satisfied with the person who is presently cutting the lawn.”

Boy: (with more perseverance) “Lady, I’ll even sweep the floor and the stairs of your house for free.”

Woman: “No, thank you.”

With a smile on his face, the little boy replaced the receiver. The store-owner, who was listening to all this, walked over to the boy.

Store-owner: “Son….I like your attitude; I like that positive spirit and would like to offer you a job.”

Boy: “No thanks.”

Store-owner: “But you were really pleading for one.”

Boy: “No Sir, I was just checking my performance at the job I already have. I am the one who is working for that lady I was talking to!”

*”This is called Self Appraisal”

Give your best and the world comes to you !!!

Nothing says “It’s Spring!” like Holi. The ancient festival not only celebrates the beginning of a new season (while it farewells winter), but Holi also suggests that its time to enjoy spring’s abundant colors. The tradition represents something even deeper; it bridges social gaps, celebrates the triumph of good over bad, and most importantly renews relationships!

While the populace gears up for this exhilarating festival, you the marketer, can work on replenishing your engagement with your customers. Using the spirit of the festival, you can:

•         Show your appreciation for loyal customers and may be offer them some rewards in form of redeemable coupons, gift vouchers etc. (and boost your festive sales!)

•         Kick start engagement with new customers with the right tone and bring vivid colors

•         Ask the active non buying lot to figure out what might persuade them to start buying from you

•         Work on activating dormant customers

•         Don’t wait for customers to come to you for complaints or appreciation, go ahead and ask them! Even better send out a customer satisfaction survey mailer and gauge the feedback!

Furthermore, you can add a lot of relevant personalization to your communication. For instance, if you know the city / region of your customers, you can target them with region specific Holi offers or greetings (the rituals and celebrations vary from state to state!).  You can encourage your customers to play safe and environment friendly Holi and get bonus points for caring for the environment, in addition to improving customer engagement.

Whatever industry you represent, or type of customers you cater to (B2B or B2C), this is the time to reinforce existing relationships or re bond broken ones.

Though, before you can start thinking about improving engagement, you must identify who your customers are (as individuals), what is the level of their actual engagement with you, and how they prefer engaging with you. The second step is to target them appropriately with the right message via the right channel.

Get in touch to discover how you can identify and target: loyal, active, non-active, and other complex customer segments based on multi channel customer data (purchase history, web behaviour, email behaviour, demographics etc); without having to hire data scientists or loosing your sanity.

Make this Holi festival count!

We are increasingly moving towards a connected and perpetually active world. More and more people are beginning to depend on mobile devices to work, play or stay connected to what matters to them. As a result it is not surprising to know that people are gradually depending more on their smart phones or other smart devices to perform their favourite activities on the internet, one of them being: checking emails.

Research shows that 41% of mobile owners have made a purchase as a direct result of an email viewed on a mobile device. On the other hand as much as 63% of customers might close and forget about non-mobile friendly messages.

As a result, you the marketer, can no longer avoid the fact that your customers might experience your email communication on multiple devices, and that your creative might not be optimized enough to support all devices and environments.

One crude solution is to investigate the affinity of your customers for various devices and prepare several version of your email campaign optimised for each device. This not so bright method, fails to address the challenge that at least some of your customers might check emails on multiple devices. Some might show a pattern, others might not. The complexity just continues to increase.

A smart way of addressing this challenge would be to optimise your email creative in such a way that it is intuitive enough to provide the most optimized viewing experience to your customers on any given device.

How?

Well, there are more than one ways of achieving mobile optimization, the desirable method depends on the layout of your creative, the content, the call to action etc. among other things.

Get in touch to learn more about how Kenscio can help optimise your email campaigns for multiple devices, operating systems and browsers.

Kenscio Digital Marketing Pvt Ltd, a digital direct marketing company, today announced leading names like HDFC Life, Pearson Group and Intuit as its new clients, among others. With a world class technology platform and in depth expertise in digital direct marketing solutions and analytics, Kenscio’s clientele now covers India’s leading companies across sectors. Since its inception four years ago, Kenscio has increasingly proven its exponential growth and potential in the digital direct marketing segment and is keen on foraying into the financial sector as a part of its strategy.

Manjunatha K.G, Co-founder and CEO, Kenscio Digital, said, “Having names like HDFC, Pearson Group and Intuitas as our clients is a part of Kenscio’s growth strategy plan which make us stronger in the market as well. This reflects our thriving business and financial performance y-o-y”.

Saurav Patnaik, Co-founder & Vice President, Marketing, Kenscio Digital, added, “Kenscio today provides best-in-class products, solutions and expertise needed to create a successful multi-channel marketing campaign and segmentation strategy that connects strongly with your consumers. With the help of our stronger presence and expanding teams, we are getting the best talent on board in terms of strategists, retailists, etc, to provide support to customers across India.”

About Kenscio:

Live & Exclusive:”15^th December-17^th December”

“A thing of beauty is a joy forever” —Lot many of you would support this idea but what are the parameters to calculate beauty? All hands down — O_o —Never thought!

Well Beauty is where you don’t have to apply your brain with boozers blossoming like a fresh red rose.

Same goes for the Jim Corbett National Park which i  s to be conquered by the Alexanders and  Cleopatras of Kenscio.

Just to poise the intensity of the battle-Jim Corbett Park—No introduction required—the name itself depicts the glory,the beauty and the adventure of the fairy tales of wildlife destination. Rising Sun saluting you, Beautiful nature pleasing your eyes–energetic activities enhancing the spirit to live life like a bravo—deep green dense forest offering you to come across with some unique celestial creatures & a group of rivers- washing all your sins without your confessions.

Get Up the boozer Warriors (Kenscians)-Let’s join hands facing these beasts.

Catch you guys over the next blog post conquering the fun battle  :)

Yours Sincerely

Vinny (Media Team)

“NOV 14th”….It was a regular day at work in the morning…but when all of us trainess Prajhna, Sanjeevini, Bhaskar & me, were asked to wrap up all our work soon and come for a meeting, we were a bit nervous.To our relief, the meeting went well. It was the first “All Hands meeting” we attended. Manju Sir share a   alot of info on the plans for the next quarter and the company’s vision. Very very encouraging and exciting for us new joinees……….. and then a surprise – we were taken out for some fun.

YIEPpieeeee pardy time  ….:)

The caravan of cars & bikes excitedly drove, we with our Boss Amit sir,  towards Ameoba Sports bar at Leele Palace…WoW…”THE AWESOME PLACE”…Now this is where the big time fun began:)…….

People from different teams greeted each other with a cute smile on their face;)There were Kumaran, Abhijeet, Akshath, Ashwini & Chaitra already practicing…we started with the drinks of our choice and moved towards the game with full enthusiasm.

It was fun watchin people rolling the ball to drain and hiding their faces in total embarrassment. I was into that group..hehe ;p :p :p…we also had some good players like Amit sir, Manju sir, Abhijeet sir,Moiz n Suhas who cleared the alley in one strike :O..

“BOWLING n BOOZE set the Mood for the Evening”

After loosing some energy in bowling n laugh it was time to recharge our body.we left to “OYE AMRITSAR” restaurant where the tables were already reserved,but before we hit the seats a “Foos Ball” table  grabbed our attention!!!…

“It was CHiLDren’s DAY we were still in the mood to play:):):)”

We Played…Played untill we lost all our energy and settled down for the dinner with lotz of fun filled talks ,Manju sir shared his college n other experience which was really interesting n Amit sir’s mind blowing jokes spiced up  our conversation:):):)……dinner was started with yummy soup n was done with the dessert.

” It was time to get hiiiigh…..:)”
CoOOOOol weather,Chilled beer,Delicious fooood along with the Fantabulously Fantastic people of Kenscio made the evening to Cherish for long time……….

“  AnydaY can be Fun day with us……..
we work Hard n Pardy even harder:):)…”

Vidya PS

Now this is just the flat-out funniest blog I’ve ever been privileged to write dedicating a young lass Called Richa: Our campaign management Specialist (Refer to the girl in frame), a bagful of enormous talent with the gift of the gab deeply rooted in her blood. It never fails to make me laugh. And when I say laugh, I mean it almost never fails to make me double over laughing.

Not even a single incident on the planet have managed to escape her and every time she has got some links attached to the bits occurring in the world irrespective of the kinds of Barrack Obama to Rakesh Bhaiya serving tea in the red cup (Our Office Boy) and the icing on the cake is happenings of things on places like Chandigarh or Ambala more often than not.

“Han Han meri Na 1 didi hai WO v laal cup me hi chai deti hai sabo ko” or Mera na ek dost hai wo bhi America me rehta hai as if uske bol dene se Her didi would be deputed as our Office Girl or referring her friend as the Potential President of U.S”

In times to come, a declaration is floating in the air “All the words uttered by Richa(Refer to the girl in frame) are completely fictitious and have no resemblance to the real life”

But as the saying goes, “In the end its the end what matters the most”. With full of entertainment stuffs and coolness she is the one who helps us reduce the stress and make the workplace more enjoyable.

Kudos to the Sense of Humour in you !!Keep the tempo Going J

Vinni Abhishek

Media Team

Manager, Client Success – Gurgaon / Bangalore

Kenscio’s  Client success team works in a fast-paced environment and within the expanding digital direct marketing space. As Manager Client Success  your task is taking ownership of qualitative and quantitative targets for key accounts handled from Gurgaon / Bangalore. You will be responsible for ensuring clients are on boarded, retained and serviced in long term, mutually beneficial profitable relationships, maintaining excellent level of service delivery and opportunities to up and cross sell. You will be involved in senior level day-to-day business contact for some of the biggest brands in Loyalty, eCommerce and Travel. You will be expected to analyse and present, pitch to CXOs, Marketing Teams, Technical Teams & Entrepreneurs alike.

The Manager Client Success will ensure that the clients remain satisfied with the level of service they receive from Kenscio  by proactively identifying incremental improvements that can be made to their marketing programmes.

We are looking for individuals with a minimum of 2 years-experience in client facing Account  Management, probably from a digital and / or direct marketing agency. With a keen interest in technology, you must not only understand but have proven experience in delivering digital direct marketing initiatives.

Key Result Areas:

• To understand the clients’ goals.
• Create relationships within the client’s organisations at all levels including; CXOs, direct users of our platforms, and decision makers.
• The ability to develop and fulfil plans for each account to help them achieve their goals with the use of Kenscio’s products & services.
• Scope, Pitch and close up-sell opportunities that help your clients to achieve their objectives.
• Oversee the execution of all cross or up-sell projects being carried out by Project Management team.
• Manage and drive effective on-boarding of new clients
• Assist the Business Development team in new business pitches.
• Maintenance and development of client relationships & account management of ‘ day-to-day operations
• Act as a mentor to Juniors, Executives – Client Success. Supporting them in their development and ensuring that they provide their accounts with a high level of service.
• Provide detailed reporting to Kenscio’s  Management. SWOT analysis, Performance Analysis, Scale up, Upsell & Cross Sell opportunities.
• Help build case studies and collateral with the Marketing team.

To apply or for more information on job openings or any clarification feel free to contact our HR
- Email : hr@kenscio.com
- Phone : 080-42042734

Companies are increasingly turning to digital media marketing for marketing their brands as it is cost-effective and has maximum reach, since people spend a lot of time online. EFYTimes spoke exclusively to Manjunatha Kutarahalli, co-founder and CEO, Kenscio Digital Marketing Pvt Ltd about the scope and future of digital marketing.

What is the main difference between digital media marketing and social media marketing?

Digital media marketing is marketing using a broad set of digital media, which also includes social media. Digital Media marketing encompasses all digital media like websites, search engine optimisation (SEO), search engine marketing (SEM), video advertising, viral marketing, e-mail marketing and social media marketing.

How much have businesses started considering the seriousness and importance of social/ digital media marketing?

Businesses have understood the consumer behaviour for a long time and are using those channels where consumers are spending time, whether at home, or out of home or the places they are in or the newspapers, magazine they read, etc. As Consumer behavior and time is being spent more and more online, businesses are soon realising this and using the digital mediums (website visits, searches, e-mail, social, etc.) to reach, influence and engage with them. While in the West most of the people are online, businesses are spending more of their marketing budgets online, Indian business trend will soon follow the footsteps of Western businesses as Indian consumers are going online.

How and when was Kenscio Digital Pvt Ltd rolled out? Why the name Kenscio?

Kenscio started its roots as Sprinklr India in mid of 2009 and got its present name as Kenscio in mid of 2010, when it became a full-fledged company focusing on marketing solutions and services using digital direct mediums. It was founded by enterprising hard core experienced global digital media experts from e-mail and social background.
Ken means an expert or a guide and Scio is for social and e-mail. Hence, Kenscio was formed to assist marketers in reaching out to their customers through digital direct mediums of e-mail and social with the expert knowledge and solutions from Kenscio.

Everyone is online these days. How do you filter the right target audience? What is the most challenging task in your business?

People are getting online and spending much of the time online. Hence, businesses are trying to utilise the online medium in reaching out to them. Kenscio is focused on serving emerging high growth Internet based companies and large enterprises, which have successful digital marketing channels. The most challenging campaign for us is to get the marketers to send their campaigns to the right customer segments and measure the success by analytics beyond opens and clicks.

What is the importance of digital media marketing for SMBs? How can they leverage its benefits without spending too much?

Digital Marketing offers the most cost effective medium for SMBs, who don’t have big marketing budgets. Moreover, the digital media is directly measurable. From building a website, optimising it for Search engines, collecting the footprints of the visitors, communicating with the visitors, branding on social media sites like Facebook, Twitter, LinkedIN, YouTube and articles, case studies on blogs etc are very cost effective.
Platforms like Facebook, Twitter allow companies to set up their own marketing pages. Do you see it as diluting the effects of the medium or is it viewed as an emerging trend for the industry?
Facebook, Twitter, LinkedIN and YouTube have more than several hundred online audiences and people spend considerable time on these mediums. Hence, companies are setting up their marketing pages on these social networking sites to get the audience that are hooked to these networks and build brand engagement, recall and sales. Facebook commerce is already happening now and now companies may not need a website as they can do everything on the Facebook itself from building a microsite, getting visitors and selling stuff. This makes the SMBs to get to market quickly without spending too much.

Can you share your clients and popular campaigns that received overwhelming response?

All of our client campaigns are receiving better responses through our expert advises and better targeting. One campaign can perform better than the other campaign of the same client, as the offer is better or timelier. Hence, it is very difficult to classify in general. One of our clients, Rupeemail recently launched the first newsletter which received an overwhelming response, with a CTR (Click-through rate, a measure of clicks to opens as a percentage) in excess of 200 per cent which is phenomenal for any campaign.

Original article at efytimes.com